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Keep Building with Matt Cretzman
Welcome to Keep Building – the podcast for entrepreneurs, leaders, and innovators who refuse to settle. I'm Matt Cretzman, founder of Stormbreaker Digital, LinkedIn marketing expert, and author of "The LinkedIn Advantage."
In a world where AI is reshaping everything we know about business, I believe the magic happens at the intersection of cutting-edge technology and authentic human connection. Each week, we explore how to leverage AI, automation, and strategic marketing to accelerate growth while staying true to what makes us uniquely human.
Whether you're scaling a startup, leading a team, or building your personal brand, this show is for those with an unrelenting passion to build better, faster, and smarter – no matter what obstacles come your way. We'll dive deep into LinkedIn strategies that actually work, AI tools that amplify your impact, sales automation that feels personal, and the mindset shifts that separate those who merely survive from those who thrive.
From my own journey of rebuilding after devastating personal loss to helping clients generate millions in revenue through strategic networking, I've learned that success isn't about perfection – it's about persistence. It's about choosing to keep building when everything falls apart.
Join me as we unpack real strategies, share authentic stories, and explore how technology can enhance (not replace) the human elements that drive lasting business success. Because in the end, it's not just about building a business – it's about building a life worth living and a legacy worth leaving.
Ready to keep building? Let's go! 🚀
Keep Building with Matt Cretzman
LinkedIn's AI Revolution
AI-powered marketing automation is transforming B2B marketing with deeply integrated relationship-building workflows. 2024 is shaping up to be the year when these tools become not just smart but essential components of effective marketing strategies.
• A case study of a SaaS company using AI agents to automate outreach across multiple channels, doubling activation rates and scaling to $5M ARR
• Strategies for safely reactivating dormant email lists using multiple micro mailboxes and gentle re-opt-in funnels
• LinkedIn newsletters as an underrated marketing tool that automatically invites connections and boosts content with push notifications
• The power of combining CRM, LinkedIn automation, email marketing, and content production into unified workflows
• Content repurposing automation that transforms podcasts into bite-sized clips for maximum reach
• The importance of versatile team members who understand both content creation and AI tools
Connect with me on LinkedIn if you're tackling anything with marketing automation or AI in your SaaS or B2B business. Take a screenshot of this episode and tag me @Matt Cretzman on LinkedIn, or grab a copy of my book, The LinkedIn Advantage, on Amazon or at thelinkedinadvantagebook.com. You can also join my LinkedIn Pipeline Accelerator Challenge at PipelineAccelerator.co.
Hey, go, go, keep building, keep building podcasts with Matt Kressman. Building authority. Linkedin's my strategy. I be overseas closing deals with ease. Network grows the key you can only be. You can't replicate my view. Scale your revenue pipeline, breaking through success is all I see. Keep building, go, keep building, keep building.
Speaker 2:Welcome to Episode 5 of Keep Building with Matt Kretzmann. Today, we'll cover the evolving landscape of AI-powered marketing automation, reactivating cold email lists safely and building brand ecosystems that scale with minimal human touch. Ever feel like marketing automation has grown so complex it could practically run a small country? Yeah, you're not alone. This episode is perfectly timed because 2024 is shaping up to be the year B2B marketing. Tools are not just smart but deeply integrated into relationship building workflows, and I've got the latest insights and stories to prove it up. So here are the main ideas we're unpacking today how AI agents and automation platforms are transforming LinkedIn-led marketing and cold outreach Strategies to safely reactivate dormant email lists without tipping your contacts into spam land. The power of clustering your brand content across newsletters, podcasts and social channels for maximum effect.
Speaker 2:A deep dive success story of a SaaS founder who leveraged AI and outbound to double activation rates and build a seven-figure ARR. Let me kick off with an awesome story from last year about a SaaS company that built an AI agent to automate user onboarding and sales outreach. They aim to reduce manual hustle while keeping outreach personalized and high-tol's. Their challenge boost user activation without burning out their small sales team, so they deployed an AI powered virtual sales agent that runs multi-channel outbound sequences Think LinkedIn messaging, personalized video emails, cold outreach automation seamlessly coordinated by machine learning. No, they use tools similar to LeadStorm, ai for data enrichment, ai research assistants like claycom to build dynamic contact profiles and multi-inbox warm-up strategies. The result the startup saw a 100% increase in activation rates and scaled to $5 million in annual recurring revenue within less than 12 months. Pretty sweet for a bootstrap team. And here's a fun side note Trying to automate everything opened up a ton of creative challenges around two-factor authentication and multi-platform integrations. I chuckled just thinking about the rabbit holes they had to go down building workflow automation that handled email code retrieval and telegram notifications to feed those codes in automatically.
Speaker 2:On the topic of email reactivation, if you have a big list that's been dormant for a year or more like one client I spoke with who had 120,000 contacts you can't just blast old emails and hope for the best. The smart approach is to spin up multiple micro mailboxes, warm them up separately and gently drive contacts back into an opt-in funnel. Using specialized platforms like Ontraport for list management alongside Luma for event-based reactivation campaigns is gold, and to keep this safe and effective, you want to trigger re-opt-ins and segment your audience based on their engagement signals. If they don't opt back in, well, there goes the noise and your deliverability stays intact. Speaking of platforms, I've seen a real rise in marketing automation stacks that marry CRM, linkedin automation, email marketing, content production and ad management into one flow. Tools like GoHighLevel, webflow for fast website builds and Beehive, which blends newsletter management with ad placements, are part of this new breed. Here's a quick tip LinkedIn newsletters are still massively underrated. When you launch one, every connection gets an auto invite and push notifications boost your reach. Plus, embedding gated content and rich media like YouTube videos and posts is a killer combo.
Speaker 2:You'll want to automate content repurposing too. For instance, ripping long podcast episodes into bite-sized clips with tools like Opus Pro and then pushing those through LinkedIn. Content automation pipelines can keep your brand top of mind without burning you out. Now, to make all of this possible at scale, you might want an ambidextrous team member, a creative social media person who understands Canva, copywriting, video editing and has an affinity for AI helpers like Claude, and then let the automation handle the rest. Imagine someone just pressing publish and engaging while AI drafts 80% of the copy. Sweet, huh.
Speaker 2:Okay, here's what you'll learn from today's episode One the latest 2024 trends in B2B LinkedIn marketing automation tools and how they can transform your pipeline management. Two step-by-step strategies to reactivate large dormant email lists using micro mailboxes and multi-channel funnel tactics. Three, how combining LinkedIn newsletters, gated content, podcasts and video clips creates a content authority engine that multiplies your brand presence. Four real-world impact of AI agents in the SaaS world, illustrated by founders who doubled activation rates and hit multi-million ARR milestones. Five practical tips on staffing for content automation and maintaining genuine relationship building at scale. Before we close out, I want to invite you to connect with me on LinkedIn. If you're tackling anything with marketing automation or AI in your SaaS or B2B business. Let's chat. I love hearing how folks are building their pipelines and making automation work for them without sacrificing the human touch. Thanks for tuning into episode five of Keep Building with Matt Kretzmann. Keep building that pipeline, keep nurturing those relationships and don't be shy about leaning into the tech that can make your growth fly.
Speaker 3:Take care and talk soon all right, that's a wrap on another episode of keep building. I hope today's conversation gave you at least one actionable insight you can implement right away, because knowledge without action is just expensive entertainment. Right, look, if you got value from today's episode. I've got two quick asks. First, take a screenshot of this episode and tag me on linkedin. Seriously, linkedin is why I spend most of my time and I personally respond to every message. You can find me at matt kretzmann and I'd love to hear what resonated with you most. Second, if you haven't already, grab a copy of my book, the LinkedIn Advantage. It's the complete playbook for turning LinkedIn into your most powerful business asset. You can find it on Amazon or at thelinkedinadvantagebookcom.
Speaker 3:And hey, if you're ready to take your LinkedIn game to the next level, I run my LinkedIn Pipeline Accelerator Challenge every month. It's five days of intensive training that'll completely transform how you think about LinkedIn. You can check that out at PipelineAcceleratorco. But here's the most important thing Whatever you learned today, whatever idea sparked something in you, don't let it die in your notes app. Take action, make the connection, send the message, create the content, book the meeting, because here's what I know for sure In a world that's constantly changing. The only constant is our choice to keep building, keep building relationships, keep building skills, keep building our businesses and our impact. So until next time, keep building, keep building.